Many people end up choosing content writing services rather than writing their own content because they don’t think they can be creative while mastering SEO at the same time. This can take some practice but it is a possible task. If you are one of those people then here are some tips that can help you create brilliant creative content while ensuring you are on point when it comes to SEO.  

Repurpose Old Content

You have written some solid content that is evergreen. Why not repurpose it? You can get creative by turning that content into an infographic or a video or by adding images to it. Repurposing will enable you to get the most out of the content you spent hours on and enable you to reach more people. As you already wrote with SEO in mind, it can help you unleash your creative side and help you garner more readers and potential customers.

Write With Empathy

A human connection is necessary if you want your content to have an impact on your reader. While that may sound easier than done, there is a way around it. Put yourself in your reader’s shoes and think why they would be reading your piece. Then write from there. When you write with empathy, you are addressing their fears and concerns. This can help you create meaningful content that your audience will appreciate and it can spark creativity in your writing too.

Take Help When You Need

Not every topic you get will be fun by nature. But you can make it fun. Oftentimes, you might stumble upon topics that you aren’t motivated to work on because they are complicated or you don’t have the required expertise in it. Instead of researching and wasting time, speak to experts who possess the knowledge. If these experts are in your company, then great. Else, you can always connect on LinkedIn and so on.

Engage To Better Understand Customers

Understanding what your customer really wants can give you the motivation you require to write stellar content. You can speak to them directly on social media or you can set up surveys to better understand your readers. You can ask them how you can be of value and so on. This establishes trust and shows your readers that you care about what they want. And this can inspire you to write content that is creative while being SEO-friendly at the same time.

Take A Unique Approach

The same topic can be written in various unique ways. Rather than take the same approach and agree with everyone, you can present your content differently. For example, you can write content from a completely different perspective while making some strong points along the way. The unique approach will make you stand out and show that you can stand on your own rather than follow others blindly.

Interview Leaders

Interviewing leaders and including what they say can lift your content and give it life. You want to be careful about the industry leaders you choose. But don’t do it without a goal. You must align your goals and think about what your audience wants. Then depending on the comprehensiveness of the content you are producing, add quotes and trends as applicable. This can help improve content authority.